We will review your company’s market positioning using a tool called The Positioning Planner. This tool allows you to isolate the attributes and qualities of your business that give you a defendable market position. This exercise will illustrate which marketing messages give you the highest degree of differentiation from your competitors and are also most meaningful to customers.
We will review your company’s market positioning using a tool called The Positioning Planner. This tool allows you to isolate the attributes and qualities of your business that give you a defendable market position. This exercise will illustrate which marketing messages give you the highest degree of differentiation from your competitors and are also most meaningful to customers.