How to Get Your Employees to Care as Much as You

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In 2009 Natalie Nagele and her husband, Chris, launched Postmark to help businesses deliver emails to their customers quickly. 

A decade in, Nagele had grown the company to around 40 employees, which was when she began feeling burned out. The pull to explore new interests was the catalyst for accepting a life-changing acquisition offer from Active Campaign in 2022. In this episode, you’ll learn how to: 

  • Develop passionate employees that care about your company.  
  • Create raving fans that refer their friends.  
  • Decide when it’s time to sell.  
  • Distinguish between serious burnout and normal fatigue.  
  • Create a list of demands for an acquirer when selling your business.  
  • Think in decades  when making big decisions.  
  • Establish a positive relationship with your acquirer. 

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