Pricing A Business Too High Can Be A Risky Strategy!
Oftentimes, sellers want to go to market with a very high price, hoping buyers will appreciate the value that the seller sees. Sellers figure that buyers will at least take the first step to check out their business.
Unfortunately, there are many qualified buyers who won’t even look at a company if they think the price is out of line with economic realities. Even sophisticated buyers who are used to negotiating business transactions will walk away without looking.
Should a business be listed at a higher price anticipating a lower offer? Usually the answer is yes.
But if the price is too high, there may be very few looks and possibly no offers.